Transform your business into an industry champion.

Build a lasting brand that generates profit, develops loyal customers, and improves your market share.

Underperforming brands drag down the bottom line.

DOES YOUR BRAND:

Create market preference?
Tell a clear and memorable story?
Guide your company culture?
Notably increase profit?
Improve your sales pipeline?

Like Merlin to Arthur, we guide brands both large and small toward their full potential. Let’s talk about reaching yours.

From the start, Monomyth has proven to be talented, committed, flexible, creative, and business-driven.
Kenny Feld
CEO, The Feld Group

The process of making champion brands.

Investing in your brand can seem costly and confusing. We take the mystery out of the process with logical steps that lead to real growth, from inside your organization and out to your audience. And we back it all with a customer experience designed to keep you informed and involved, so you always know where you stand on your brand journey.

01

Determine need and fit.

Collaboration and trust are essential to your brand’s success. That’s why we only take work where we can make a positive impact on a business. And we only take work where our expertise is valued.

02

Discovery and research.

We delve into what makes your brand unique, uncovering your real differentiators. We study your competitive landscape and market objectives. If needed, we perform deeper research that can include audience surveys, team interviews, and cultural analysis.

03

Strategy and personality.

From the discovery results, we begin to chart your winning strategy. We define your core brand personality and highlight key ways you’ll connect with your audience. Mood boards will provide a framework for brand identity exploration, and help convey the specific visual language our team will create.

04

Visual design and voice.

Over several weeks, our team develops a variety of visual identity concepts for your brand. From this work, we present the 2-3 strongest directions to your team. This includes real-world application examples that show how each visual direction comes to life. Simultaneously, we build an actionable framework for your brand voice, highlighting personality, tone, and grammatical best practices.

05

Implement and iterate.

With a final direction approved, we curate all relevant elements (logo, typography, color, voice, etc.) into a set of easy-to-follow brand style guidelines. Along with this helpful handbook, you'll receive all final design files as described in our project scope.

But our work doesn't have to end here. Monomyth provides ongoing marketing services to amplify your brand and build further momentum with your audience.

Insights and news.