Restoring a mid-century gem.
Rise Uptown is a high-exposure, luxury boutique hotel in the heart of Phoenix. After undergoing a sudden ownership change in 2020, there was an immediate need for a complete reworking of the hotel's entire brand face. With just 30 days to concept, create, produce, and implement this endeavor, the new ownership looked to Monomyth to guide them to a successful launch.
With time to spare, Monomyth efficiently worked with the client through naming and a new visual identity. Drawing inspiration from this historic hotel's original architect, we established a versatile creative direction which informed a new web experience and all on-site collateral, including wayfinding, room applications, apparel, and beyond.
We have repeatedly experienced a substantial return on investment with Monomyth's strategic brand work. The quality offered by Monomyth is unmatched.