Rise Uptown
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645c38fc4d18e5f019f937a7_riseuptown-hero.jpg)
Restoring a mid-century gem.
Naming
Visual Identity
Copywriting
Web Design
Wayfinding
Apparel
Print Design
Rise Uptown is a high-exposure, luxury boutique hotel in the heart of Phoenix. After undergoing a sudden ownership change in 2020, there was an immediate need for a complete reworking of the hotel's entire brand face. With just 30 days to concept, create, produce, and implement this endeavor, the new ownership looked to Monomyth to guide them to a successful launch.
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645ddb7c3cf060ba153ad0e1_riseuptown-01.jpg)
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645ddb79cd2e711547ff7bdb_riseuptown-02.jpg)
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645ddb793c5ce9bf7b13e294_riseuptown-03.jpg)
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645ddb7a6c5fd39678b97ca2_riseuptown-04.jpg)
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645ddb79452436a3065559f7_riseuptown-05.jpg)
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645ddb79d70f00fded7ddae6_riseuptown-06.jpg)
With time to spare, Monomyth efficiently worked with the client through naming and a new visual identity. Drawing inspiration from this historic hotel's original architect, we established a versatile creative direction which informed a new web experience and all on-site collateral, including wayfinding, room applications, apparel, and beyond.
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645ddb7c3cf060ba153ad0cb_riseuptown-07.jpg)
We have repeatedly experienced a substantial return on investment with Monomyth's strategic brand work. The quality offered by Monomyth is unmatched.
![](https://cdn.prod.website-files.com/640cf6ff088455d298c9e835/645ddb7aed7bc34887f5b44f_riseuptown-08.jpg)