Rise Uptown

Restoring a mid-century gem.

Rise Uptown Hotel
Project Details
Brand Strategy
Visual Identity
Web Design
Print Design

Restoring a mid-century gem.

Rise Uptown is a high-exposure, luxury boutique hotel in the heart of Phoenix. After undergoing a sudden ownership change in 2020, there was an immediate need for a complete reworking of the hotel's entire brand face. With just 30 days to concept, create, produce, and implement this endeavor, the new ownership looked to Monomyth to guide them to a successful launch.

With time to spare, Monomyth efficiently worked with the client through naming and a new visual identity. Drawing inspiration from this historic hotel's original architect, we established a versatile creative direction which informed a new web experience and all on-site collateral, including wayfinding, room applications, apparel, and beyond.

We have repeatedly experienced a substantial return on investment with Monomyth's strategic brand work. The quality offered by Monomyth is unmatched.
Mark Ortman
Senior Partner, Vintage Partners